This book is the perfect shortcut to learning video marketing from scratch. If you’re thinking about video marketing, you’ve come to the right place. It starts with the basics, such as planning a goal, making a budget, and evaluating resources and skills. First, it explains the need for a good content strategy and then continues to guide its readers to plan one. It has dedicated chapters on ways to find your right audience. This e-book also includes a detailed chapter on how to SEO optimize title, tags, and video description.